What's Your
Marketing Technology IQ?
How many marketing technology vendors are there in the world today?
How many marketing technology vendors are there in the world today?
Less than 10
Less than 10
Less than 10
Between 10 and 100
Between 10 and 100
Between 10 and 100
Between 100 and 1,000
Between 100 and 1,000
Between 100 and 1,000
Between 1,000 and way too #$%& many to count
Between 1,000 and way too #$%& many to count
Between 1,000 and way too #$%& many to count
Which of the following marketing technology acronyms is INCORRECT?
Which of the following marketing technology acronyms is INCORRECT?
CRM = Customer Relationship Management
CRM = Customer Relationship Management
CRM = Customer Relationship Management
SRP = Social Relationship Platform
SRP = Social Relationship Platform
SRP = Social Relationship Platform
DMP = Data Management Platform
DMP = Data Management Platform
DMP = Data Management Platform
MAP = Miracle Automatic Prospects
MAP = Miracle Automatic Prospects
MAP = Miracle Automatic Prospects
Which of the following is the most common definition of a "marketing stack"?
Which of the following is the most common definition of a "marketing stack"?
A big sandwich that feeds everyone on the marketing team for lunch
A big sandwich that feeds everyone on the marketing team for lunch
A big sandwich that feeds everyone on the marketing team for lunch
The pile of work that the rest of the company is demanding from marketing this week
The pile of work that the rest of the company is demanding from marketing this week
The pile of work that the rest of the company is demanding from marketing this week
The management hierarchy in the marketing department
The management hierarchy in the marketing department
The management hierarchy in the marketing department
The collection of marketing technologies that your company has adopted
The collection of marketing technologies that your company has adopted
The collection of marketing technologies that your company has adopted
Which of the following is an agile management methodology often applied in marketing that will be discussed at the next MarTech conference?
Which of the following is an agile management methodology often applied in marketing that will be discussed at the next MarTech conference?
Waterfall
Waterfall
Waterfall
Scrum
Scrum
Scrum
Spray-n'-Pray
Spray-n'-Pray
Spray-n'-Pray
Free-for-All
Free-for-All
Free-for-All
MarTech Conference is the leading vendor-agnostic event for marketing tech professionals. What city will host the event in March 2016?
MarTech Conference is the leading vendor-agnostic event for marketing tech professionals. What city will host the event in March 2016?
Boston
Boston
Boston
Orlando
Orlando
Orlando
New Orleans
New Orleans
New Orleans
San Francisco
San Francisco
San Francisco
When you hear the word "unicorn," which definition pops into your mind first?
When you hear the word "unicorn," which definition pops into your mind first?
A rapidly growing tech company valued at more than $1 billion
A rapidly growing tech company valued at more than $1 billion
A rapidly growing tech company valued at more than $1 billion
A hybrid professional who is brilliant at both marketing and technology
A hybrid professional who is brilliant at both marketing and technology
A hybrid professional who is brilliant at both marketing and technology
A horse-like creature with a pointy horn on its forehead
A horse-like creature with a pointy horn on its forehead
A horse-like creature with a pointy horn on its forehead
What's so unique about corn?
What's so unique about corn?
What's so unique about corn?
Which of the following industry luminaries will be a featured speaker at the upcoming MarTech Conference?
Which of the following industry luminaries will be a featured speaker at the upcoming MarTech Conference?
Monique Bonner, Global Marketing VP for Digital, Technology and Innovation, Dell
Monique Bonner, Global Marketing VP for Digital, Technology and Innovation, Dell
Monique Bonner, Global Marketing VP for Digital, Technology and Innovation, Dell
Ram Krishnan, SVP & Chief Marketing Officer, Frito-Lay
Ram Krishnan, SVP & Chief Marketing Officer, Frito-Lay
Ram Krishnan, SVP & Chief Marketing Officer, Frito-Lay
Andrew Chen, Supply Side Growth, Uber
Andrew Chen, Supply Side Growth, Uber
Andrew Chen, Supply Side Growth, Uber
All of the above
All of the above
All of the above
When you hear the word "SaaS", what comes to mind first?
When you hear the word "SaaS", what comes to mind first?
Software-as-a-service
Software-as-a-service
Software-as-a-service
Software-and-a-subscription
Software-and-a-subscription
Software-and-a-subscription
Isn't that an ingredient in root beer?
Isn't that an ingredient in root beer?
Isn't that an ingredient in root beer?
Teenagers talking back to their parents
Teenagers talking back to their parents
Teenagers talking back to their parents
Which of the following is an example of "programmatic thinking" in marketing?
Which of the following is an example of "programmatic thinking" in marketing?
If/then logic in a marketing automation campaign
If/then logic in a marketing automation campaign
If/then logic in a marketing automation campaign
Rules for dynamic personalization of web experiences
Rules for dynamic personalization of web experiences
Rules for dynamic personalization of web experiences
Functionality in interactive content (such as the scoring of this quiz!)
Functionality in interactive content (such as the scoring of this quiz!)
Functionality in interactive content (such as the scoring of this quiz!)
All of the above
All of the above
All of the above
